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Sales Consulting

 

Most businesses allocate an average of six to ten percent of gross revenues to their marketing and advertising budgets. Too often, however, this money is seen as more of a gamble than an investment. Money is spent, ads are placed and then you just wait and hope.

When advertising works, it effectively drives traffic to your sales force. However, if your sales team is not functioning consistently or at peak performance, your marketing efforts are being compromised and your return on investment placed at risk.

In addition to traditional advertising agency services, Lighthouse Marketing provides Strategic Sales Consulting. The division was created due to a recurring need from existing clients. It became evident
that marketing investments were potentially wasted due to inefficient sales departments. With over twenty years of successful sales and sales management experience, it made sense to share this wisdom with our clients. Some of the services that our clients have found beneficial are listed below:

  • Recruiting/Retention
  • Sales Forecasting
  • Interim Sales Manager
  • Surveys
  • Employee Review Process
  • Job Descriptions/Compensation Plans
  • Orientation/Training Programs
  • Strategic Account Management System

We would be happy to evaluate your sales department at any stage of our relationship. The ultimate goal is to achieve a comprehensive and cohesive sales and marketing team to reach your financial
objectives.

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