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Measurement
How will you know your advertising is working? This is the big question many ask and few are able to answer. The best way to know is to be proactive during the planning phase and insert specific times and measures. These measurements are no mystery but they do require proper planning, execution and follow-through. Every campaign should have established review points to document what strategies are garnishing results and which ones are not. At this point, adjustments may need to be made. The measurement tactics below are all samples of how to identify return on investment of specific mediums and determine success:
These are all samples of how to identify return on investment of specific mediums and determine success. While many want to make this portion of advertising vague and complex, LHM asks the question, "Is the phone ringing more?" If the answer is yes, and your revenue is in line with the financial goals set during the campaign, we are on track. We are only as successful as you are.  |
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