How will you know your advertising is working? This is the big question many ask and few are able to answer. The best way to know is to be proactive during the planning phase and insert specific metrics to be measured. These require proper planning, execution and follow-through. Every campaign should have established review points to document what strategies are garnishing results and which ones are not. At this point, adjustments may need to be made.
The measurement tactics below are samples of how to identify return on investment of specific mediums and determine success:
- Coding direct mail pieces
- Unique 800 phone numbers
- Tracking weekly or monthly leads/revenue
- Monitor online/interactive analytics
Our team is organized, thorough, and completely motivated to make your advertising reach its full potential. The true benefit of hiring an outside professional advertising agency is that it is our job to handle all the logistics.